Rebecca (27) Andrea (24) and Danielle Winckworth (21) Co-founders of White & Green, Ireland's first 100

Rebecca: I was living in India a few years ago and spent time with garment factory workers. Through them, I learnt about the human rights abuses that are prevalent in the industry (sweatshops, child labour etc).

I came home quite horrified by the experience and decided to start an ethical retail brand to create an alternative to this exploitative system. Similarly, my mother is an interior designer and she spent years trying to source really high quality bed sheets at an affordable price, but found it was almost impossible. 

My sister Danielle was a fashion model and always wanted to go into product creation and design. So, we pooled all of our talents and skills to create an ethical bed sheets brand of high quality, classic designs at a fair price.

We spent a year and a half preparing for the launch of White & Green and in the end we almost had to be forced to launch it – we were so scared of not getting everything absolutely perfect. There will be mistakes and you might even have to change fundamental parts of the business model, but it's impossible to know this until you catapult your idea from pen and paper to the real world.