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Ifeyinwa Frederick; 24; Co-founder of Chuku's, the world's first Nigerian tapas lounge

My first business was a dance school that I set up when I was 16-years-old to earn some extra cash so I didn't have to spend my weekends working a part-time job. My main focus then was money.

My motivation for starting Chuku's was something entirely different and I wholeheartedly believe now that in business you need to be driven by a purpose beyond profit.

For me, it was my love of Nigerian food. I am passionate about the food of my heritage and whilst British consumers love exploring new cuisines and culture,s many haven't had the chance to try Nigerian cuisine. I wanted to provide them with that opportunity for discovery.

So, despite never having worked in a restaurant before, I launched our first pop-up with my brother  which proved to be a sell-out success. In the year since launching Chuku's, our successes has continued, including feeding Olympic champion Christine Ohuruogu.

As an entrepreneur in a sector that I previously knew nothing about, my advice is don't let your knowledge gaps stop you. You don't need all the answers to begin. Make a start in some way, and then become a sponge. As you approach something you're inexperienced in, soak up guidance from all sources: read books, attend workshops, Google! And don't be afraid to reach out to successful people in your industry for advice – you'll be surprised at how many people will respond to a cold email.


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