Richa Kar is the founder of the well-known lingerie brand Zivame. As notable and acclaimed as the brand is now, Richa Kar’s journey was a difficult climb to success. Born in Jamshedpur from a conventional background, Kar completed her education from the renowned BITS Pilani and pursued her Master’s from Narsee Monji Institute of Management Studies, after which she worked in the IT sector.
Her idea of a lingerie brand was not welcomed by her parents who thought selling apparel, bras and panties online was embarrassing and people would make fun of their daughter’s profession. However, against all the odds, she launched Zivame in 2011 using all her savings and a borrowed fund of INR 35 lakhs from her friends.
Through her hard work and determination, she impressed investors who started funding her project first with $3 million in 2012, then $6 million in 2013, and $40 million in 2015.
Today Zivame is worth is more than $6.81 Billion (681 crores).
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