Victoria Petrovna Lopyreva served as an official FIFA World Cup 2018 ambassador in Russia. Lopyreva has been featured in Cosmopolitan, L’Officiel, Beauty, Beauty Unlimited, NRG, OK!, and HELLO! as a model. For a while, she was also the director of the Miss Russia pageant. Lopyreva hosted the Miss Europe pageant in Ukraine in 2006.
She appeared in the Russian version of Survivor, Last Hero, in 2008. She took part in FIFA World Cup activities in Russia to promote the image and tradition of Rostov-on-Don and Russia as a whole, to discuss the championship’s goals and objectives, and to promote the principles of sport and a healthy lifestyle.
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