Roshni: As girls who were never sporty at school and quite frankly hated exercise, Shaleena and I are unlikely sportswear entrepreneurs. We started Bella Kinesis because we felt that the existing sportswear on the market was made by fit people, for fit people.
We only took up exercise again in our twenties, after suffering from various weight issues, we felt intimidated by the activewear available on the market. We decided we wanted to create a friendlier, more approachable fitness brand with which women could identify more easily. So with no experience in fashion, manufacturing or retail, we created Bella Kinesis.
Since women are at the forefront of our brand, we wanted to create a way to empower them within our business model. Exercise not only makes women physically stronger, but also leaves them feeling more confident and empowered. We decided to give this same feeling to other women by helping them start their own businesses. We devised the one for one or 'strength for strength' system so that our customers have the opportunity to strengthen another woman's life with every purchase. For each item of sportswear we sell, we fund one month's business education for a woman in rural India.
Whatever your idea is, strip it down to the basics and start from there. We really believe that everything is achievable if you take it in small steps.
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